Jennifer Pena-Cruz

City of Clearwater, Clearwater, Fla.

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• Wrote press releases and news stories for the city’s website, newsletter, media alerts, and social media that reached audiences of up to 2,000 people

• Created graphics such as flyers, slide decks, and social media posts with Adobe and Canva

• Translated graphics and messages in Spanish

• Created content for the city’s website, Instagram, Facebook, X, NextDoor, and LinkedIn

• Used a content management system (OpenCities) to launch new pages on the MyClearwater.com website to keep target audiences informed 

• Used an email newsletter platform (GovDelivery) to create newsletters to 10,000 +  recipients with an average open rate of 30% and above

• Took professional photos showcasing community engagement events and interactions

• Used a content calendar tool, Loomly, to plan ahead and schedule daily posts to the city’s socials

• Spearheaded training for the public communications team on creating social media video content (reels)

Social Media Manager | August 2025 - Present

Public Relations Student Society of America (PRSSA), Tampa, Fla.

• Created and curated content and graphics for the organization’s social media (Instagram, LinkedIn, Linktree)

• Created video reels to promote social activity on the Instagram page

• Managed the social media team to organize meetings for marketing and social media objectives

• Managed content calendar for the Instagram page

• Expanded audience reach to 4,816 accounts, with 40% of engagement from new audiences and 59.6% from followers

• Generated 20k+ content views and 779 total interactions, with 85.9% of interactions from followers

• Optimized content strategy: Reels led engagement (50% of views / 42% of interactions), and posts (31% / 58%)

• Produced high-performing posts, top content reaching 2.5K, 2.2K, and 1.7K views in January 2026.

Director of Marketing | January 2025 - August 2025

Public Relations Student Society of America (PRSSA), Tampa, Fla. 

• Worked flexibly with social team for brand development and collateral of the organization

• Increased Instagram followers by 6.1% from Jan 14, 2025 to April 2025 through strategic content and engagement

• Boosted audience interaction, resulting in a 166% increase in total interactions (from 248 to 1,223 as of April 2025) and a 39% rise in accounts engaged (from 134 to 261)

• Worked with professors to promote the organization during lectures and at tabling events

Carside and Marketing | May 2023 - Present

Carrabba’s Italian Grill, Clearwater, Fla.