Since joining PRSSA’s social media team and executive board in January 2025, I have gained valuable insight into building and sustaining a strong brand presence. I have curated posts highlighting upcoming events and University of South Florida students, and I introduced trend-driven reels that increased engagement across our platforms.

As the current social media manager, I oversee the creation of the semester content calendar, design promotional graphics for meetings and events, and manage member communications. This past semester, I also conceptualized and designed new recurring content series, including key takeaways and meeting recaps. Additionally, I developed our brand guidelines and educated team members on the importance of consistent branding for our chapter.

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This opportunity has been instrumental in my professional growth, opening doors to meaningful connections and further career development. Below is a deeper look at the social media posts, reels and stories I have created for PRSSA.